2020 ended with a plummeting drop in lip makeup and the exponential rise of hand treatments as the absolute hero of the essential care category. A bland category that never caused much of a stir, until the overuse and abuse of hand sanitizers and other hygienic products changed consumer preferences.
Suddenly, skin became extremely dry, began to crack, shrivel, and age. Then we realized that we had to put away those creams with scents of wild roses and white water lilies and opt for hand treatments that seemed to come straight from an apothecary.
“In 2022, consumers will look for hand care products that offer both protective and moisturizing benefits. Antibacterial formulas combined with active ingredients that care for the skin to combat dryness and keep hands healthy and young will be key,” affirmed trend consultant WGSN in one of its reports.
Great Barrier Relief Cream, a visionary formula that will revolutionize hand treatment
“I always had in mind to formulate a hand treatment, but I couldn't find any interesting ingredient that I liked. Everything was 'more of the same,' I wanted something more potent, different,” comments Pedro Catalá, formulation expert, Doctor in Pharmacy, and founder of Twelve Beauty.
No sooner said than done. The cosmetologist, rightly called “the wizard of textures,” retrieved that old formula from the drawer and transformed it into what is possibly the most visionary hand treatment on the market: Great Barrier Relief Cream. Its essential function: to effectively treat dry, dehydrated, cracked, and sensitive skin.
But also those suffering from irregular pigmentation. Dermal pigment undergoes changes that result in small coffee-colored spots, also called “age spots,” but ultraviolet radiation due to insufficient protection and even pollution particles also cause dyschromias in this unprotected area of our anatomy.
Therefore, in addition to ultra-nutritive shea butter, or panthenol, a natural moisturizing agent capable of soothing irritated and stressed skin, Great Barrier Relief Cream contains niacinamide, the trending active ingredient, capable of reducing hyperpigmentation and restoring optimal hydration levels.
“The new aging isn't wrinkles, but the loss of tone. That's why active ingredients like niacinamide are so popular, because it's a versatile ingredient with visible results in a very short time,” Pedro reveals. But the strength of Great Barrier Relief Cream lies in another pioneering lipid complex, or rather, in the enzymatic activation technology of highly nutritious vegetable oils that are central to this coveted formula.
Enzymatic Oils, innovative technology with superpowers
Vegetable oils are one of the most efficient forms of energy storage. However, to be suitable for energy purposes, oils must undergo an enzymatically controlled activation process. This transforms triglycerides into smaller molecules that release free fatty acids and glycerides, and this is the true fuel that releases all the energy trapped in the oils.
This enzymatic activation technology thus creates a completely new phytocomplex with novel properties, from a traditional ingredient such as vegetable oil. The chosen oils (olive oil, almond oil, flaxseed oil, and borage oil) were carefully selected based on their molecular profile. All of them are very rich in essential fatty acids (oleic, palmitic, linoleic, and alpha-linoleic acids), known for their beneficial effects.
Overall, this revolutionary phytocomplex has a high degree of bioavailability and, therefore, affinity with the skin. This allows for rapid absorption without leaving greasy residues and ensures deep nourishment and regeneration at the cellular level. In addition, it increases elasticity, improves hydration, and the cracked appearance of the skin. It contributes to the natural production of ceramides, normalizing sebum regulation, and activates mitochondria, the engine of cells that makes them function better.