Following the success of our award-winning anti-hair loss treatment, The Scalp Cure, we are delighted to introduce the latest additions to the Twelve Beauty hair care line. Our meticulously formulated shampoo and conditioner combine botanical extracts with cutting-edge biotechnological actives for hair that radiates health and luminosity, with an unbeatable shine.
The creation of these formulas stems from our commitment to developing products that deeply hydrate and respect the hair fiber to the fullest. As a natural formulator, I have a deep-seated conviction that hair care products must perform their function with precision and effectiveness, especially those intended for hair cleansing.
Our three hair-friendly surfactants
After extensive research and testing of various "green" surfactants available in the current market, I selected the three best ones suitable for hair care, according to my criteria, for the new shampoo:
- Cocamidopropyl Hydroxysultaine: A gentle surfactant derived from coconut. It enhances silkiness, foam, and provides optimal viscosity to our formula.
- Disodium Cocoyl Glutamate: Derived from an amino acid, glutamic acid combined with vegetable fatty acids. Recognized for its exceptional sensory experience and functionality, it promises a luxurious cleansing ritual.
- Sodium Cocoyl Alaninate: A derivative of L-alanine linked to natural fatty acids. It is gentle, hypoallergenic, and promotes conditioning of hair fibers. It provides sensory hydration after drying the hair. It is responsible for producing a creamy foam.
Your hair care optimized by biotechnology
Once the surfactants were selected, I turned my attention to incorporating the latest advances in natural hair care science, focusing especially on molecules with conditioning benefits. The result? Two high-performance formulas that promote the health of your hair:
- Rice peptides combined with hyaluronic acid:
- Antistatic effect: This combination creates a positive charge, leaving hair softer and more manageable.
- Hyaluronic acid at low pH: Attracts water to the hair fiber, improving its hydration.
- Inulin:
- Prebiotic: From chicory roots, this molecule nourishes the scalp microbiome, crucial for optimal hair health and naturally regulating excessive sebum production.
- Natural conditioner: Inulin helps improve hair shine and manageability.
- Hydrolyzed Glycosaminoglycans (hGAG):
- Hydration boosters: These "natural sugars" seal water in the hair fiber, keeping it light and hydrated.
- Volume enhancers: hGAGs improve hair health, creating the appearance of thicker, more voluminous hair.
- Beta-glucans:
- Soothing and moisturizing: Derived from oats, these molecules help irritation, resulting in a more comfortable scalp.
- Shine enhancer: They coat the hair fiber, leaving it with a healthy shine effect.
- Amino acids:
- Basic components of proteins: Amino acids are essential for hair growth and repair.
- Strength and elasticity: By providing the basic components of hair proteins (keratin), amino acids help strengthen hair and improve its elasticity, making it less prone to breakage.
- Hydrolyzed Jojoba Esters:
- Light and similar to natural oils: These esters mimic the hair's natural oils and provide excellent shine without weighing it down.
- Color protection: Jojoba esters help maintain the vibrancy of colored hair.
Experience the results for yourself
Our exceptional hair duo, PREBIOTIC NATURAL SHINE SHAMPOO and PREBIOTIC NATURAL SHINE CONDITIONER, offer a comprehensive solution to improve your hair's health. From enhancing hydration and manageability to boosting shine, strength, and scalp health, these formulas deliver remarkable results that speak for themselves. Don't just take our word for it: experience the transformative power for yourself.