That's what trend reports say: a new wave of well-being is washing over the latest consumer choices. Because we want to feel good, at all costs, and sensory cosmetics can give us a lot of pleasure. Therapeutic aromas that transport us to distant places. Foams or oils that caress us and invite us to practice absolute self-indulgence.
Multisensoriality is taking over beauty. Something that began almost as a game with the advent of K-Beauty, has now become almost an obligation. Transforming textures capable of transmitting emotions, hybrid products or intelligent formulations with a 'wow' effect. A daring challenge at a formulation level that turns the beauty routine into a playful experience.
"Sensory cosmetics are mostly obtained through aroma, texture and the sensation they leave on the skin," says Dr. Pedro Catalá. "When I formulate, I always have sensitive skin in mind, which is why I prefer innovative textures with ingredients that are highly compatible and melt on contact with the skin, rather than aromas that, on many occasions, are full of allergens, even at low doses," he concludes.
Cleansing: the most performance category
Powders that turn into foam, soaps that become effervescent, or balms that transform from butter to a light emulsion with just a few drops of water. Undoubtedly, cleansing is the category that is giving us the most joy in the not inconsiderable task of surprising us.
Clementine Cleansing Balm is the perfect example to turn your daily routine into a complete wellness ritual. Its rich texture leaves the skin incredibly soft. It achieves this because it is formulated with apolar lipids free of electrical charges that instantly trap all types of dirt, following a hydrogenation process to achieve that dense, highly sensorial texture.
The key point of this succulent balm is its comforting aroma of natural clementine essential oil. This botanical jewel acts on two levels: through its therapeutic action on the skin (it is antibacterial and clears congested or impure skin); and its aromacological benefits, as it revitalizes, gives us breath, calms nervous tension and alleviates insomnia. This makes Clementine Cleansing Balm the perfect product for the nightly skincare ritual.
The strength of the innovative Charcoal Peace Calming Cleanser, is its innovative chameleon-like texture that delights us in three phases: the deep black balm lightens as soon as it is massaged into the skin, revealing its combination of biocompatible oils, which evolves into a soft make-up removing milk when emulsified with water.
Oily textures, at the pinnacle of sensuality
Among the array of ingredients we can experiment with to give ourselves pleasure, oils undoubtedly take the prize. Their soothing viscosity, with an incredible affinity for the skin, and their tactile caress, incite us to self-discovery by exploring our own skin. And although all of them are delightful, some, due to the way they are formulated, become a surprise for the senses.
Like Hyaluroil Lip Treatment, one of Twelve Beauty's most awarded products for its incredible organoleptic qualities, it is another example of how it is not necessary to use perfumes or fragrances for a product to impress us. Its rich yet light texture and easy application thanks to the roll-on system elevate lip treatment to another level.
The evanescent texture of Reverent Antioxidant Dry Body Oil is another great example. "Its aroma reminds me of old apothecaries' preparations, like camphorated alcohol, which was made to soothe muscle pain," adds Pedro Catalá. Reverent Antioxidant Dry Body Oil does not contain camphor (highly irritating), but its blend of cinnamon, ginger, and turmeric is equally soothing. Photochemical analysis of these essential oils has shown a high amount of compounds that help improve microcirculation and activate lymphatic drainage.