We have been working for some time on something born from the same place as always: from research, from the observation of the skin, and from our own laboratory.
Now, we want to share that process in a different way.
On October 2nd and 3rd, the laboratory will come to meet you with a pop-up in Madrid designed for discovering, conversing, and experimenting. A space to get closer to our way of formulating, to learn about the work behind each product, and to understand why every ingredient has a purpose.
For a few days, what usually happens inside the laboratory can be discovered up close.
An evolution that begins in the laboratory
For years, we have researched ingredients, studied the skin, and revised our formulas as new possibilities arose. Because a formula can work very well and, at the same time, continue to evolve.
Research helps us move forward with greater precision. To understand what the skin really needs, what each ingredient can contribute, and how to combine science and botany within a balanced formula.
During the pop-up, this work will no longer remain behind the scenes. You will be able to see it up close, talk to the team, and discover what we have been working on for some time before it reaches our usual channels.
Two days to discover, converse, and experiment
The pop-up will be a meeting point centered on skin, formulation, and makeup.
There will be products, demonstrations, and conversations with the team. Dr. Pedro Catalá will be present to personally explain how he thinks, researches, and formulates, bringing a part of the work that usually happens inside the laboratory to the outside.
We will also have guests who will contribute their expertise and open new conversations about the skin and its care.
New perspectives on the skin
We will host three special gatherings. Reservation is necessary. To sign up, email hello@twelvebeauty.com stating which talk you would like to attend in the subject line.
Mariona Planas · @diariodeestilo · Saturday 3ʳᵈ · 12 PM
Mariona will open a conversation about hormonal changes and their relationship with the skin. A meeting to talk about how its needs evolve at different stages and the importance of observing them before adapting your care routine.
Mónica Martínez · @monicamartinez.es · Saturday 3ʳᵈ · 4 PM
A professional makeup artist and beauty coach, Mónica will talk about skin preparation before makeup. A conversation to understand what the skin needs, how to work on its texture and luminosity, and why the result begins long before applying the first color product. Her session will combine explanation, conversation with Dr. Pedro Catalá, a demonstration, and questions from the audience.
Visit our pop-up in Madrid
Dates
Friday, October 2nd and Saturday, October 3rd, 2026.
Hours
Address
Calle de Belén, 4, 28004 Madrid
Access to the pop-up
Free entry
Access to the sessions
Spaces for conversations are limited and require prior registration.
Come and discover how a formula is born, converse about the skin, and experience the evolution of Twelve from the inside.