They have been the great forgotten of recent times. They were relegated to the background, subjected to an unjust and cruel defenestration that kept them anonymous for many months. Finally, it seems they are beginning to see the light, but their complex epidermal structure has been violated, which may be one of the reasons why lip oil has become the must-have of the season.
A trend that extends beyond treatment. In a leap (into the abyss), we went from ultra-matte lip makeup without a hint of radiance to sparkling lips thanks to plant oils that not only provide a patina of light but also nourishment, repair, and an immediate sensation of volume. Lips yearn for light as sunflowers seek the sun. In an imperative need to re-emerge, to shine again with their presence, without remembering the shadows of their absence.
The clean formula deserving of more than one award
It may also have been one of the reasons why Hyaluroil Lip Treatment has not only become a Twelve Beauty bestseller but also a multiple award-winner at the Beauty Shortlist Awards for best lip serum (2021), best lip moisturizer (2021), and best innovative beauty product (2021). And rightly so.
“The cult favorite lip oil that ends dryness once and for all,” Dara, founder of Ayla Beauty, USA
The story behind this great product, as always, for Pedro Catalá, was the synthesis of a great challenge: “The lip is a very complicated area to treat, mainly due to its natural lack of protective oils, unlike the rest of the skin,” says Pedro. “That’s why I decided to create a completely natural lip treatment rich in plant oils, which would not only heal but also protect. The result is such that it has become one of our bestsellers with great success among natural cosmetics fans worldwide.”
The feat consisted of manually encapsulating short-chain hyaluronic acid (shown to stimulate collagen production) so that it would be soluble in the formula’s oils (organic argan and sunflower oils, and cupuaçu butter) and thus could penetrate the skin more efficiently to improve lip structure.
Its practical roll-on format, which allows for quick application with a simple gesture, its juicy finish, and its time-released action that promises intense repair thanks to the aforementioned ingredients and Konjac powder, which maintains hydration levels, make this magical lip wand a fetish object to always keep at hand.
Twelve Beauty Tip: Apply the lip oil as a mask before going to bed to wake up with super hydrated and juicy lips.