The humble jojoba, an ingredient of unparalleled richness, versatile, multifaceted, and ubiquitous, despite being a true master of ceremonies, often goes unnoticed in the most enticing INCIs. As the popular saying goes: some do the work, and others get the credit… But despite its humility, in addition to becoming the ingredient of the moment, market reports predict a very promising future with upward graphs until 2027.
Will it manage to unseat the cosmetic influencers, such as Hyaluronic Acid or the lauded Niacinamide? Time will tell… The truth is that this liquid gold is one of the most appreciated for the skin and its cosmetic action is very broad. It hydrates, soothes, and strengthens the skin barrier, balances combination and oily skin, and the skin absorbs it instantly without leaving greasy residue. What more could you ask for?
“Jojoba oil was one of the first ingredients I decided to include in my formulas. Not surprisingly, I incorporated a good dose of jojoba into my first product, Rewarding Body Balm. It is also present in other products, such as Rapid Eye Treatment, one of our best-sellers, Ideal Brightening Corrective Serum, and Intelligent Frontier Facial Oil,” comments cosmetologist and Doctor of Pharmacy Pedro Catalá, founder of Twelve Beauty.
A prodigy with many virtues
Its main quality is that it is biomimetic, meaning it mimics the natural oils found in the skin. Technically, it is not an oil, but a liquid wax, similar to those present in human sebum. This makes it immediately recognized by the skin and easily absorbed without leaving oily residue on the surface.
It is the perfect “oil” for skin types that avoid oils, such as combination, oily, or blemish-prone skin. In fact, it is their great ally, as it helps regulate natural oil production, deeply nourishing dry skin and balancing oily skin to maintain an optimal level of something essential for the skin: sebum.
It is an excellent wild card in formulation and a wonderful companion for other ingredients. Simply because it stabilizes the formula, has great consistency, and a long shelf life, unlike other oily species. Thanks to it, denser vegetable oils become lighter, making the formula more penetrable, not to mention its chemical structure that keeps it away from the typical oxidation of vegetable oils.
Jojoba Quench Body Serum, the body repairer you’ve been waiting for
“In Jojoba Quench Body Serum, the ‘misnamed’ jojoba oil has been included, since, from a chemical point of view, it is actually a wax, but its state is liquid,” adds Pedro.
The jojoba oil used in Jojoba Quench Body Serum is organic, virgin, and cold-pressed, which gives it great purity and quality, unlike refined ones, due to its chemical-free extraction process with temperature control that preserves its original properties, such as nutritional value and aroma.
Pedro adds: “On the other hand, we find hydrolyzed jojoba esters, which are emollients and work very well for long-term hydration, as they are capable of forming a protective film on the skin to improve the skin barrier while reducing TEWL (transepidermal water loss).”
In addition, Spent Grain Wax has been added, a vegetable wax rich in linoleic acid (Omega 6) that improves the skin barrier and reduces itching and other symptoms of sensitive skin; and Sodium PCA, the essential component of N.M.F (Natural Moisturizing Factor) that restores and maintains an optimal level of moisture in the upper layers of the epidermis.
Twelve Beauty Tip: Apply daily after your shower with warm water. If you use body oils, don’t wait for them to absorb; this serum will improve their absorption, sealing in the oil’s benefits.