For a better and brighter future, it's always a good idea to remember our origins, where we come from, or how it all began. Twelve Beauty is no exception, which is why today we want to pay tribute to the first six products that were part of the collection's launch in early 2012, which now seems so long ago. These are our OGs (Original Gangsters):
Purifying Cleansing Beauty Cream
I knew I had gotten the formula right, as many customers were buying it in twos or even more units at a time. It remains one of my essential products, and my skin always reaches for it in all my routines.
Ultra Revitalising Elixir
The purified mallow extract has taken center stage recently, but the original idea has never changed. It’s a concentrated product compared to traditional toners, alcohol-free, and its aroma and color come exclusively from its ingredients.
Ideal Moisture Level Serum
A favorite among more mature skin types, it was classified as a "natural primer" from its inception.
Ideal Rebalancing Level Serum
The first comments were: "With just a couple of drops, I wasn't expecting these results." Both serum textures have been replicated numerous times within the industry, which is a compliment to me.
Essential Bio-Technological Moisturiser
In its early days, it contained a honey derivative. Shortly after, I replaced it with a plant-derived sugar that acts like a magnet to keep the skin more hydrated.
Nutritive Repair Emulsion
A classic in our routines and a favorite of the entire community. Its formula, like most of our products, has not changed, only the name. That's why I reaffirm my meticulous selection of ingredients for greater product longevity.
At Twelve Beauty, evolution is our constant. Although the formulas of many of our products have endured, we have always given a fresh and more sustainable touch to our packaging. Our dedication to serving sensitive skin worldwide has led us to expand our line, and today, our product family boasts over 25 options, with new additions annually. This year, we continue to bet on innovation, and we are eager to share all we have planned. We continue to grow, research, and, above all, create natural cosmetics with the best of the botanical world. Thank you for being part of the Twelve community!