With more than half of the summer lived, or should I say survived? the appearance of spots becomes the main concern for those who have already suffered from them. Sometimes, preventing them is easier than eliminating them, and that's why we continue to recommend prevention along with their treatment.
It must be taken into account that the skin has 'memory' and despite spending seasons looking healthy, abnormal melanin deposits reappear in the same place where the spots appeared. They can be white or dark (hypo or hyperpigmentation), hormonal melasma, post-inflammatory, or senile, and they can appear anywhere on the body, not just on the face.
Why does skin have memory?
When we expose our skin to an excess of UV rays (from the sun or from electronic device screens, for example), its defense mechanism is activated. Its cells are able to protect themselves by producing melanin and repair themselves by shedding the most damaged layer of skin (tanning) and replacing it with new cells.
However, excessive and/or continuous exposure to UV rays without adequate protection increases the risk of these cells suffering DNA mutations. These mutations are then transmitted to daughter cells and so on in a kind of chain reaction. The result is increasingly damaged and unhealthy skin.
Prevention is better than cure
Although the skin has the ability to remind us of the cellular damage it has suffered throughout our lives, spots do not have to appear or reappear if our cosmetic routine includes products formulated to treat and prevent them. We invite you to discover our recommendations to avoid the memory effect on the skin:
Protect yourself from solar radiation with Artemisia Power Protection Moisturiser SPF50+, our mattifying anti-pollution day emulsion with Artemisia extract, a natural antioxidant 8 times more powerful than coveted vitamin C. Hand-made, the formula offers high 100% natural and non-nano mineral protection to curb the damage caused by daily exposure to UV rays.
For prevention and treatment, Ideal Brightening Corrective Serum once or twice a day continuously. Its fluid and ultra-light formula is packed with botanical extracts capable of blocking excessive melanin production. Its daily use helps minimize the appearance of spots. It is not photosensitive and does not contain any ingredients that could interfere in case of pregnancy and breastfeeding.
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If spots have already appeared, we always recommend The London Mask, handmade, it provides the results that clays offer without their "side effects" of dryness or tightness. The light but effective exfoliation that its use provides reduces the intensity of the spots.
And for a sunless tan, Glow Island, our new self-tanning emulsion with immediate luminosity. Its innovative combination of minerals and powerful natural ingredients (and no DHA) makes the skin tone progressively warmer for a healthy tanned effect without sun exposure.
