In recent years, sustainability has become an increasingly popular (and necessary) trend in the beauty world. Within this trend, in terms of ingredients, the absolute winner is upcycling.
What is upcycling in cosmetics?
Upcycling, also called "supra recycling," consists of giving a new purpose to waste. In the cosmetic world, it is an innovative practice that goes beyond sustainability and began with the use of discarded coffee grounds or fruit peels, transforming them into ingredients for cutting-edge natural exfoliants. In other words, instead of simply recycling materials, upcycling involves creating new ingredients from waste, which reduces the amount of waste and, in turn, helps protect the environment.
Another benefit of upcycling is that it can help companies reduce not only their production costs but also their carbon footprint.
Spent grain wax: How a beer byproduct can transform your skin
A fantastic example of upcycling in natural cosmetics is the use of spent grain wax. This ingredient is obtained from the residue generated by malt in beer factories. Despite having been subjected to more than 25 years of research and having more than proven its benefits, this type of ingredient was not accepted in its origins. In fact, when it was explained, it was always associated with strange and distrustful looks, being relegated to niche cosmetics. However, with the advent of the trend to use recycled ingredients, it is gaining increasing popularity.
Spent grain wax has a great many benefits for the skin, such as hydration, elasticity, and a calming effect, making it a true well-ageing active ingredient. It is rich in Omega 6 fatty acids, such as linoleic acid, which is essential for the regeneration of the epidermal barrier and the reduction of symptoms in sensitive skin, such as itching. In fact, in vitro and in vivo tests have shown that it can be a valid natural alternative to conventional antihistamine creams.
Your favorite Twelve Beauty products containing spent grain wax
In our product range, we use spent grain wax in various formulations, such as in the case of Jojoba Quench Body Serum. This product is a true gem in the world of cosmetics, as it is quickly absorbed and immediately nourishes the skin of the body, repairing it while providing elasticity and leaving an incomparable feeling of softness.
Another fan favorite that features this high-value cosmetic byproduct is Rewarding Body Balm, a body balm that not only hydrates the skin but also soothes and nourishes it. This balm is perfect for dehydrated, damaged skin and skin undergoing oncological treatments, leaving it regenerated, soft, and healthy-looking.
Finally, our Nutritive Repair Emulsion, an excellent repairing emulsion for dry, irritated, and sensitive skin. Its key ingredients include some of the most sustainable on the planet, making this emulsion an excellent option for those looking for effective and environmentally friendly products.