The transition to clean cosmetics and conscious consumption is a process that is not only happening on the streets. Those who know the most and treasure the most beauty secrets have initiated this conversion for reasons of principle and efficacy, as some declare. A process driven by the media power of celebrities and social media that have catapulted the movement.
Something that British makeup artist Lou Dartford, a regular in fashion magazines such as Wonderland, Nylon, and Grazia, understood clearly: "I know it's possible to create products that work, but also respect the environment and everyone in the supply chain," she told Harper's Bazaar magazine.
“There are so many amazing brands really doing it right, why wouldn’t you want to support them? I have also seen the change in clients’ skin when they have chosen products that are full of good, pure, plant-based ingredients instead of mineral oil, for example.” Dartford trusts the philosophy behind Twelve Beauty and the efficacy and safety of its formulas, always a guarantee of success.
Another example is Amanda Grossman, a prominent red carpet, runway, and celebrity makeup artist whose clients include Emma Watson, Cat Deeley, and Arizona Muse, to name a few. Grossman decided to change her kit to become completely clean. "I was asked to create a fully ethical and cruelty-free kit for my client Emma Watson when we embarked on a promotional tour," the makeup artist told The Industry Fashion magazine, "I had to educate myself in the world of ethical beauty, an aspect I was unfamiliar with at the time, but I'm excited," she concludes.
These are her favorites
Grossman has a predilection for The London Mask, one of Twelve Beauty's most requested products for being a "fresh" and handcrafted cosmetic and for its dual cleansing and radiance-restoring action, perfect for stressed skin looking for a boost of vitality. This unique mask also has many loyal followers.
Another of its unconditional fans is actress Naomie Harris: "I am passionate about The London Mask, apart from the fact that it is named after my hometown, it gives the skin a natural glow and eliminates fatigue after 15 minutes of application, its effects never cease to surprise me." Harris has a predilection for the brand: "I like everything about Twelve Beauty," she has been using many of its products daily for five years.
Hyaluroil Lip Treatment, one of Twelve Beauty's most awarded products, with encapsulated Hyaluronic Acid, vegetable oils, and Konjac powder, is another of her favorites: "My total obsession is Hyaluroil Lip Treatment. A marvel. I love how soft it leaves my lips," she confesses.
The talented makeup artist Kenneth Soh cannot do without Intelligent Frontier Facial Oil, the lipid restorer that restores skin health and beauty in record time thanks to its powerful blend of unsaponifiable vegetable oils. A truly versatile "non-greasy" oil formula that can be combined with other products, such as Ideal Moisture Level Serum to provide essential ingredients to the skin.
And it is that Ideal Moisture Level Serum is the great wildcard that stands out for its incredible, ultra-fast absorbing texture, and the film it leaves on the skin's surface that instantly transforms it. It is the product that actress Lesley Manville, Princess Margaret in the popular series The Crown, cannot live without.
Naomie Harris also pledges allegiance to this versatile serum: “I cannot live without the combination of Ideal Moisture Level Serum and Intelligent Frontier Facial Oil. It is a very easy way to provide the skin with the two elements it needs (water and oil). Since I started using this combination, my skin is more even and much more balanced. It makes makeup look better and last longer, even during long shooting days.”
The natural protection of the future, also among the chosen ones
Former model and lifestyle influencer Jasmine Hemsley opts for all-natural sun protection, and among her favorites is Artemisia Power Protection Moisturizer SPF 50+. As she stated on her blog: “Twelve Beauty has been a firm favourite in natural and sustainable skincare for years, but the arrival of Artemisia Power Protection Moisturizer SPF50+ was met with much excitement.”
“It’s not always understood that you need to use a good sunscreen with a high level of antioxidant support for the skin, and because formulator Dr. Pedro Catalá understands this, he’s developed this new SPF with aptly named antioxidant-rich plant extracts. It’s an anti-pollution daily emulsion. This is the perfect sun protection for those with very sun-sensitive and pale complexions as it’s fragrance-free and provides a high level of protection.”