In the world of beauty, awards can mean a lot... or very little. With so many accolades given out each year, it's normal to wonder: what makes an award truly credible? The reality is that many are linked to advertising agreements, sponsorships, or public relations strategies, which can make it difficult for consumers to distinguish which ones truly reflect excellence. The Beauty Shortlist Awards, however, are different.
Not just another award: it’s real recognition
Founded on independence, transparency, and integrity, the Beauty Shortlist Awards are 100% sponsorship-free. This means brands cannot pay to win. Each product is evaluated solely on its effectiveness, analyzed by an international jury comprising beauty editors, skincare specialists, makeup artists, and health and wellness experts.
Why does this matter?
For consumers, it means trust. Award-winning products are not chosen based on the biggest advertising budget or the most prominent launches. They are chosen because they work.
For brands, receiving a Beauty Shortlist Award is a true seal of excellence. It is a guarantee that the product has been tested, compared, and approved by professionals who examine hundreds of formulas before deciding what deserves recognition. It is proof that a product not only promises but delivers.
At Twelve Beauty, every formula is developed with precision, passion, and purpose. Winning these awards is not just an achievement; it is a reflection of our commitment to unparalleled cosmetics, capable of transforming skin and hair with real results.
The results have been revealed: our 8 winning products in 2025
Prebiotic Natural Shine Shampoo – Four-time award winner
- BEST HAIR PRODUCT (normal hair)
- BEST SHAMPOO (repairing and shine-boosting)
- BEST SHAMPOO (dull and damaged hair)
- BEST SHAMPOO (Men’s Category)
Healthy hair starts with a balanced and well-nourished scalp. Prebiotic Natural Shine Shampoo not only cleanses but also cares for the scalp microbiota, strengthens hair from the root, and enhances its natural shine.
This formula maintains natural balance, ensuring hydration without weighing hair down. Enriched with prebiotics, oat flour, and amino acids, it gently removes residue buildup while strengthening the hair structure.
Why it’s a must-have:
- Balances the scalp microbiota
- Hydrates and strengthens the hair fiber
- Provides softness and shine from the first use
- Reduces breakage and split ends in the long term
Key ingredients: Hydrolyzed Glycosaminoglycans, Oat Flour, Amino Acids, Inulin
Prebiotic Natural Shine Conditioner – The multi-award-winning hydration elixir
- BEST HAIR PRODUCT (conditioner)
- BEST HAIR CONDITIONER
- BEST CONDITIONER (Men’s Category)
A good conditioner doesn’t just detangle; it should nourish, repair, and protect. Prebiotic Natural Shine Conditioner is formulated with hyaluronic acid, jojoba esters, and amino acids to restore hydration, smooth frizz, and enhance the hair’s natural movement.
This unique treatment penetrates the hair cuticle for deep and lasting hydration.
Why you’ll love it:
- Hydrates without weighing down
- Improves elasticity and strengthens fragile hair
- Boosts shine and protects color
- Reduces frizz and provides vitality
Key ingredients: Hyaluronic Acid, Hydrolyzed Jojoba Esters, Amino Acids, Rice Proteins
The London Mask – Best Purifying Facial Mask
Pollution defense and deep hydration
Living in an urban environment means skin constantly faces a battle against pollution, stress, and environmental aggressors. The London Mask not only cleanses but also protects, hydrates, and repairs.
The idea was to create a formula where the skin benefits from the power of clays without the associated effects like dry or tight skin. The London Mask combines purifying and regenerating ingredients to remove toxins while retaining optimal hydration. The result? A fresh, deeply clean face without any feeling of tightness.
What makes it special?
- Does not dry out like other clay masks
- Hydrates and soothes with vitamin B5 and mallow flower extract
- Formulated in small batches for maximum potency
- Helps repair damage caused by pollution
Key ingredients: Kaolin Clay, Allantoin, Vitamin B5, Cucumber Extract, Mallow Flower Extract, Squalane
Great Barrier Relief Cream – Best Intensive Hand Cream
The outstanding hand cream
Hands endure constant aggressions: frequent washing, cold, chemicals, and sun exposure. All of this damages the skin barrier, leading to dryness, rough texture, and even premature aging.
Great Barrier Relief Cream is not just a moisturizer, but a reparative treatment that helps restore, strengthen, and protect the skin. Enriched with enzymatically activated vegetable lipids, niacinamide, and panthenol, it works at a cellular level to restore elasticity and resilience.
Why you’ll love it:
- Absorbs instantly with a velvety finish
- Strengthens the skin barrier for long-lasting hydration
- Deeply nourishes without leaving a greasy feeling
- Restores elasticity and soothes irritation
Key ingredients: Enzyme-activated vegetable oils, Shea Butter, Niacinamide, Panthenol
Green Amber – Best Home Fragrance (Autumn/Winter)
A fragrance that emanates calm
More than just a home fragrance, Green Amber is a sensory experience. Its blend of woody, spicy, and gourmand notes creates a warm and comforting atmosphere.
Formulated with 100% natural essences, this fragrance balances enveloping with sophisticated, making it the perfect complement for moments of calm and disconnection.
Why it’s a must-have:
- Natural, rich, and enveloping aroma
- Blend of woody and spicy notes with a sweet touch
- Perfect for inducing a sense of relaxation
Olfactory notes:
Top: Sage, Clove
Heart: Patchouli
Base: Vanilla
Tint & Glow – Finalist: Best Multi-Purpose Lip & Cheek Tint
Color and treatment in one step
Makeup should enhance, not conceal. Tint & Glow is the perfect combination of makeup and skincare, with buildable color and nourishing benefits.
This multi-functional blush hydrates like a treatment, melts into the skin like a tint, and leaves a luminous, natural finish that lasts all day. Ideal for lips, cheeks, and even eyelids, it's the perfect choice for an effortless look.
Why is it unique?
- Hydrates while adding color
- Lightweight, buildable texture, non-sticky
- Suitable for all skin tones and types
- Ideal for quick touch-ups
Choose yours:
Bare Canvas – A subtle and juicy veil of color
Happy Nuance – A fresh and radiant pink
Mulberry Hue – A deep and sophisticated shade
Beauty Shortlist Awards: the validation you deserve
Winning a Beauty Shortlist Award isn't just recognition; it's validation. It's proof that effective and ethical cosmetics can exist without compromise.
For us, every award reinforces our mission: to create scientifically advanced formulas that nourish, protect, and improve skin health.
Try them for yourself. Because when beauty is done right, it's felt.