In a market saturated with cosmetics "packed with antioxidants", it is increasingly difficult to find an ingredient that truly stands out from the crowd. Discover how Artemisia Umbelliformis, a lesser-known but super powerful botanical extract, might be just what your skin needs.
If you've been a long-time fan of the brand, you know that I place great emphasis on using safe yet effective products for proper skin care. While efficacy is self-explanatory, the safety of a cosmetic, in my opinion, lies in formulating with traditional ingredients that have been tested and studied for decades or even centuries. For me, the natural formulation of products is a science, not an experiment, which is why I always take into account the historical trajectory of the ingredients I select for my formulas, while also examining the benefits they provide to the skin. Artemisia Umbelliformis, a botanical extract found in many Twelve Beauty products, has also been meticulously scrutinized by me.
The story behind it:
Studied since ancient times and considered a medicinal plant with multiple properties, artemisia has been traditionally used in every corner of the world to "cure everything". History tells us that it was Plato who gave the plant its name "Artemisia", merging the words "artemes", meaning safe and pure, and "Artemis", the name of the goddess of hunting and the moon (and the goddess of fertility, if that wasn't enough) in Greek mythology. Additionally, in some circles, artemisia is also known as the "Queen of Herbs".
Benefits for the skin:
Although there are many varieties of artemisia, each with different medicinal properties, the species Artemisia Umbelliformis stands out for its valuable contribution to skin health. Rich not only in essential oils, chlorogenic acid, and tannins, it also contains very interesting flavonoids; recent in vitro studies have shown that this botanical extract provides extremely high protective antioxidant action.
To put things in perspective, we compare it to vitamin C, an ingredient considered the benchmark in the beauty industry for its antioxidant capacity. And the results are surprising! Just 1 ml of Artemisia Umbelliformis has an antioxidant capacity equivalent to 8 micrograms of vitamin C. What's more, Artemisia Umbelliformis is much more stable as a molecule compared to vitamin C, meaning it can be formulated using the purest version of the extract, making its super-antioxidant properties more available to the skin without the degradation problems associated with vitamin C.
Another important point in its favor is its biocompatibility. Extensive tests have shown that it is well tolerated by all skin types, which means it is a great ally for sensitive souls. Subsequent studies have revealed that in addition to possessing a powerful ability to rejuvenate the skin, it also has a positive effect on young skin with hormonal imbalances.
Undoubtedly, Artemisia Umbelliformis is a hero ingredient for protecting the skin against free radicals and repairing any damage caused to the skin.
Where to find Artemisia Umbelliformis extract in the Twelve Beauty collection:
Purifying Cleansing Beauty Cream
Ideal Brightening Corrective Serum
Artemisia Power Protection Moisturiser SPF50+
Essential Bio-Technological Moisturiser
